#ShapingtheBlogs

Gary Vaynerchuck: How to start a podcast

Podcasts are a great way for consumers to learn, keep up with news and trends, or be entertained while on the move or doing mundane tasks. And they offer you an opportunity to combine blogging with digital audio to build relationships with a highly engaged audience. "Every influencer and individual interested in producing content, building a brand, starting or growing a business, selling a product, service, or idea should learn how to start a podcast," says Gary Vaynerchuck. In this blog post he...
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These are the professional New Year's resolutions you need to be making this year

As you wind down ready to enjoy the festive season, you may be evaluating your achievements during the past 12 months and perhaps looking ahead already to your goals for next year. According to speaker and author Shama Hyder, the founder and CEO of Marketing Zen Group, making New Year's resolutions isn't always the most effective way to jump-start change. "Often our resolutions are too vague, too grand, or too difficult to measure in a meaningful way," says Hyder. Here she shares a few idea...
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Year of the Peer Podcast debuts January 12th

In the wake of the most divisive presidential election in modern U.S. history, host Leo Bottary and producer Randy Cantrell will launch a weekly podcast titled The Year of the Peer, with Leo Bottary. The free podcast (available on audio and video) will begin on Thursday, January 12th, featuring top leaders, authors, journalists, and scholars, who will talk about the importance of coming together and the need for relying on one another more than ever as we address the challenges of a future most ...
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Thinking of starting a podcast? These 5 tips can help

Used correctly, podcasts can be powerful marketing tools. According to research, nearly two-thirds of listeners are more willing to consider products and services after hearing about them on a podcast, so having 57 million people in the U.S. listening to podcasts represents a huge potential audience to help market your products or services. In this article, market positioning, social media, and management consultant, Mikal E. Belicove offers 5 top tips to consider if you are thinking of sta...
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